Product development must meet the demand for innovation and universal design

Due to worldwide demographic changes, top quality products are nowadays expected to be primarily simple and functional.


Eva Jaisli, CEO of PB Swiss Tools, has this to say: «In our company, functionality always comes before design. Naturally, an attractive design combined with materials that are pleasant to touch provides a decisive added value. Every intelligently designed product of PB Swiss Tools performs its function completely naturally, as well as being easy to handle and operate, plus standing out for its perfect design and haptics.»

In cooperation with external specialists in the branch, PB Swiss Tools turns clever concepts into attractive solutions for customers and users. Here are just two examples taken from our extensive range of product developments:

One of our cooperation partners for innovative design is Paolo Fancelli, an industrial designer from Ticino who now lives in Zurich (Switzerland). He knows exactly how to combine functionality with top design and has already created several products for PB Swiss Tools. 

 

Individual product design solutions by the industrial designer Paolo Fancelli 


Like many of his creations, his latest innovation, the KeyDisc for PB Swiss Tools, has already received more than one award. Paolo Fancelli sees the reason he has received so many awards for his innovative work as follows: «I find it fascinating to create individual solutions from rational and emotional elements. Through an ideal combination of functional and ergonomic aspects I can generate strong product identity. My clear-cut shapes communicate the quality of the products. My products appeal to the user, so that they become an interactive, integral part of his or her daily routine.» 

 






Recently the Fraunhofer Institute, Europe?s largest organization for research in the field of applied science, examined the PB Swiss Tools ?Swiss Grip? range for unique selling points in the areas of ergonomics, functionality, shape and esthetics.

The test persons, who had to try out screwing and unscrewing at all levels of difficulty, included professionals from industry and commerce, DIY enthusiasts, men and women, and users of all ages. The results of these tests confirmed that our screwing tools are safe and simple to use, as well as underlining their excellent functioning and design-oriented qualities.  


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