Milestone in communication
By entering the world of social media, PB Swiss Tools has set a strategic milestone. For the first time, direct communication with users is possible. The blog addresses primarily professional craftspeople. But it also provides many interesting facts for beginners and DIY enthusiasts.

Superior quality is important to PB Swiss Tools. For this reason, our blog was well structured and designed to be very user-friendly. The design corresponds to the visual appearance of the company.

Light and appealing reading
In the blog, our bloggers report on innovations & trends as well as tips & tricks and write about insider stories of the company. It features enthusiastic reports about future tool development and market innovations that have made their way to the sales floor. The joy of inventing a new tool is literally spreading its wings as it is the case in reading the report "BikeTool: Endurance test in Latin America".

The articles are written in such a way that they can easily be understood by any visitor of the blog who will enjoy scrolling through it and learn interesting facts about the use of hand tools in the professional trade or for do-it-yourself applications. Apprentices will find technical information that can be used for presentations and papers in school. Users can also click on the links and recommend the site to others at any time and select the "Like" function!

Initial responses are positive
The official start of the blog is scheduled for August 2011 ? following the summer break. During the launch on June 1, 2011, our sales partners and a weekly Swiss magazine were notified, employees were trained, and address information was updated. Despite the restrained launch, the initial evaluations of visitor statistics were surprisingly positive and generated a small initial viral effect.

The community is only a click away: blog.pbswisstools.com - Everyone is always welcome!