07.03.2014 | Company News

From Emmental to Shanghai

The Chinese and the Asian market are becoming increasingly more important to us. For this reason, we founded our first subsidiary after 136 years: the trading company PB Swiss Tools Trade Company in Shanghai, the gate to China and to Asia.

Free trade agreement with China
China is one of the most important foreign trade partners of Switzerland and one of the most promising markets for tools worldwide. On July 6, 2013, the free trade agreement was signed. It allows our country a simplified market access and promotes the investments of the trading partners between Switzerland and China.

More than 600 Swiss companies in 1,000 branches of industry are represented in China as potential customers for PB Swiss Tools. Their revenues show a positive development. The demand on the Chinese market for high-end high-quality tools manifests itself in the successful sales of our brand products, such as screwdrivers or striking tools.

Export-oriented family-owned company
The Chinese market potential is enormous. We want to take advantage of this opportunity. For this reason, we are investing in our own trading company which tailors the product range to the customer requirements and the market needs in China. Naturally, we are also guaranteeing our exclusive service – which meets the outstanding quality of our tools – at our new location in Shanghai. Our extensive network of resellers takes care of that.

We have always been an export-oriented family company. The positioning of PB Swiss Tools in China is of global strategic importance to us. It is an investment in the future.

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